Mobile App Concept
Scholarship-Winning Design
Create a mobile experience that lets residents browse and enroll in classes, manage membership benefits, and participate in Cedar Haven’s community events.
I organized the app around the program’s core tasks and tested flows with prospective users. The final design adds family-centric features (MyFamily profiles, shared calendar) and low-friction enrollment (Apple Card payments, QR check-in), packaged in a visual system tailored to Cedar Haven’s brand—recognized with a scholarship award.
Designed primarily for parents/members to manage family accounts, registrations, payments, and schedules with clear, low-friction flows. Secondary audiences—children (pre-K–18) and child-focused educators/supportive adults—get curated discovery (browse, wishlist) with protected settings and no access to payments or membership controls. Tertiary non-members can explore limited course listings with clear cues for member-only features. These segments guided participant recruiting and test scenarios.
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I ran brief interviews and task walkthroughs with three representative users from Cedar Haven’s audience.
Tasks covered: find a class, add a child via MyFamily, enroll & pay, add to calendar, and RSVP to an event.
Testing showed the calendar is a primary entry point, so I optimized for quick family scheduling and enrollment.
Two family-centric features streamline enrollment and keep sensitive info safe.
Membership unlocks MyFamily—a hub to manage registrations and payments, create child profiles, and let kids browse age-appropriate classes without exposing card details.
Each household gets a QR code to add children quickly and pay for small items using a parent-funded allowance. Parents control limits; payment credentials remain private.
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