SVSU Wayfinding & Signage

PROBLEM

The Fine Arts building’s signage was dated and inconsistent—limited directionals, unclear labeling, and weak hierarchy—so visitors to exhibitions and events often lost time finding entries, galleries, and amenities.

SOLUTION

I designed a campus-aligned wayfinding system: a modular family of interior and exterior signs using SVSU typography, a navy–cardinal palette, and clear type scales. Consistent pictograms, color-coded zones, and placement rules improve legibility and orientation at a glance while visually tying the building to newer campus standards.